The words you choose can dramatically impact how people respond to you. A slight change in phrasing can shift conversations, increase influence, and help you get what you want.
This blog explores 17 powerful magic words that subtly influence conversations, drawn from the bestselling book “Exactly What to Say.”
Let’s dive into these strategic phrasing techniques that persuade, engage, and drive results.
1. Would You Be Open-Minded To…
Starting a request with “Would you be open-minded to…” instantly makes it harder for someone to say “No.”
Example:
“Would you be open-minded to trying a new approach for our work?”
Since everyone wants to appear open-minded, they instinctively lean toward agreeing with you.
2. Just Out of Curiosity…
This phrase encourages people to reveal hidden thoughts without feeling pressured.
Example:
“Just out of curiosity, what’s stopping you from moving forward?”
It creates a moment of self-reflection, helping people recognize what’s truly holding them back.
3. If I Can, Will You?
This phrase helps uncover real objections and moves conversations toward a resolution.
Example:
“If I can lower the price, will you take the service?”
If they still say no, price wasn’t the real issue—something else is.
4. When Would Be a Good Time?
This phrase assumes that a meeting will happen, making it harder for someone to decline.
Example:
“When would be a good time for us to discuss this?”
Instead of asking “Do you have time?”, which invites a “No,” this phrase gently pushes them toward commitment.
5. What Happens Next?
This phrase moves people toward action without sounding pushy.
Example:
“What happens next is we’ll finalize your details—what’s your best email address?”
It subtly guides them toward decision-making, rather than waiting for them to take initiative.
6. What Do You Know?
Use this when someone speaks with authority but lacks real knowledge.
Example:
“What do you know about their menu?”
It prompts them to question their assumptions, creating an opening for reconsideration.
7. I’m Guessing You Haven’t Got Around To…
This phrase prevents people from repeating the same excuse.
Example:
“I’m guessing you haven’t had time to discuss this with your partner yet?”
Now, they can either feel proud they did or embarrassed they didn’t, leading to action.
8. I’m Not Sure If It’s For You, But…
This phrase triggers curiosity, making people want to know what comes next.
Example:
“I’m not sure if it’s for you, but we have plans Saturday—you’re welcome to join!”
It removes pressure, leading to a more natural acceptance.
9. Just Imagine…
This phrase helps people mentally experience the benefits before they commit.
Example:
“Just imagine driving your brand-new car, paid in cash!”
By visualizing success, they feel emotionally attached to the idea.
10. Before You Make Your Mind Up…
This phrase shifts “No” to “Maybe” and encourages a second thought.
Example:
“Before you make your mind up, let me show you some reviews from real customers.”
It opens the door for reconsideration.
11. Most People…
Social proof reinforces trust, helping uncertain people make decisions faster.
Example:
“Most people start with the free trial before committing.”
They now feel comfortable following others’ choices.
12. Could You Do Me a Small Favor?
The best time to ask for a favor is right after someone thanks you.
Example:
“Could you do me a small favor? Do you know one person who’d benefit from this?”
It makes them feel helpful rather than pressured.
13. You Have Three Options…
Limiting choices makes decision-making easier and faster.
Example:
“You have three options—find a new job, stay where you are, or test this business alongside your current job. What’s easiest for you?”
Ending with “What’s easiest?” subtly pushes them toward the most desirable choice.
14. What Makes You Say That?
This phrase helps you uncover real objections.
Example:
“What makes you say that?”
Instead of debating, you prompt self-reflection, shifting their mindset.
15. There Are Two Types of People…
This phrase naturally makes people choose the better option.
Example:
“There are two types of people—those who let life control them, and those who create their own future.”
People don’t want to be the negative type, so they align with the positive one.
16. The Good News Is…
This phrase instantly reframes negativity into a positive outlook.
Example:
“The good news is many people felt exactly like you—but now they’re successful!”
It replaces doubt with motivation.
17. How Would You Feel If…
People make decisions based on emotions first, then logic.
Example:
“How would you feel if this time next year you were debt-free, living in your dream home?”
It creates a strong emotional attachment to the future, motivating action.
Conclusion – Words Shape Outcomes
The way you phrase your requests affects decisions, emotions, and outcomes. Mastering these 17 magic words will help you:
Persuade without pressure
Encourage clarity in decision-making
Communicate with confidence
Use these phrases intentionally, and you’ll see dramatic improvements in your influence and success!
FAQs – Common Questions About Persuasive Language
1. Can words really change people’s decisions?
Absolutely! Strategic phrasing impacts subconscious thinking, making decisions feel more natural and intuitive.
2. How can I use these in business negotiations?
Try “What happens next?” or “If I can, will you?” to steer conversations toward resolution without feeling pushy.
3. Which phrase is best for overcoming objections?
“What makes you say that?” It helps uncover the real reason behind resistance.
4. Do these work in personal conversations too?
Yes! Use “Just imagine” or “How would you feel if…” to shape future discussions positively.
5. How can I make these phrases sound natural?
Practice adjusting your tone and delivery—the more confidently you use them, the more effective they become.